It’s always a good time when Strengeplukk reaches out for more work! I’ve had the pleasure to work on projects with them since 2019. This Norwegian Bluegrass ensemble was in need of branding that visually represented their repertoire and on stage presence / attire: clean and classic rather than trad-bluegrass. The concept is based around the iconic Norwegian geography—consisting of many a fjord—and the abstraction of acoustic instruments and strings. Of course, every bad ass logo needs a bad ass typeface: Migra from the amazing Pangram Pangram Foundry!

Apart from the logo package, I also aided in implementing their new branding on their website. Give it a visit here!