Myhre’s Music is a family owned business that has been serving Edmonton and area musicians since 1967. The company was looking to redesign their previous logo while keeping the main elements of strings and an instrument sound hole. Considering their history, we decided on a retro approach using 70s colours while also giving it a modern simplicity. Being that Myhre’s is an acoustic instrument shop which specializes in bluegrass instruments, we decided to step away from just guitar features and introduced elements from the banjo (the crown) and the fiddle (four strings rather than six).